Privacy Policy

Why do we have a privacy policy?

We believe it’s important to handle our customer’s details with care and integrity and protect your privacy wherever possible. You entrust us with your personal information over the course of your customer journey so our privacy policy gives you peace of mind by explaining:

  • how and why we collect your personal information;
  • how we use and disclose your personal information and to whom;
  • how we protect your personal information;
  • and how you can access your personal information.

We will always ensure to update this page to reflect any changes that we might make to our privacy policy. If they’re major changes, we’ll also send you and email to let you know.

How we look after your personal information

What information do we collect?

The personal information we collect includes your name, email address, postal address, phone number, date of birth and any other relevant information we need in order to provide our services to you.

We’ll also track your use of our website through cookies.

When will we collect it?

We (and our agents) collect personal data from and about you during your sign-up journey to become an Outfox the Market customer. That could be whenever you get in contact with us or use our website or as part of providing our services to you - for example, if you use our website to obtain a quote, or call us to enquire about your account.

We (and our agents) will use your personal information for marketing purposes only if you’ve told us we can.

If you’d prefer not to receive this sort of marketing information, or want to change how you receive it, you can always contact us at at any time. We’ll occasionally remind you that you can update your preferences for receiving marketing information, or if you haven’t told us what your preferences are, we might get in touch to find out.

Disclosing your personal information

We may allow other organisations and people to use personal information we hold about you:

  • To provide any services you have asked for, including providing information to members of your family or household and anyone acting on your behalf (provided you’ve given your consent);
  • - To provide you with information about our products and services or other products and services which may be of interest to you (provided you’ve given your consent);
  • - To help manage any reward or loyalty schemes;
  • - If we sell one or more of our businesses;
  • - To help prevent and detect debt or fraud. We may give this information to a credit-reference or a debt collection agency. For more information on how we conduct credit checks, please see section 9 of our core Terms and Conditions here.
  • - If we have been asked (for example, by a regulatory authority such as Ofgem) to provide information for legal or regulatory purposes; or
  • - As part of current or future legal action.

Disclosing information outside the EU

Sometimes these organisations or people may be outside the European Economic Area (EEA), so we may pass your personal information to countries that do not have the same standards or protection for personal information as the UK. If we, our agents or our service providers do this, we’ll always make sure to the best of our ability that these organisations will secure your personal information.


We may also ask your previous energy supplier for personal information about you that will allow us to take over your supply (for example, information about your meter readings, meter technical details etc.). Similarly, if you switch away from Outfox the Market, we may provide similar information to your new supplier so they can begin supplying your energy.

Priority Services Register or special needs

If we believe that you (or a member of your household) need extra care (for example, because of your age, health, disability or financial circumstances), we may record and share this information with the following people to ensure your supply isn’t interrupted:

  • other energy suppliers if we believe you are considering changing supplier;
  • an outsourced service company that manages a wide range of energy industry data interactions on our behalf;
  • the electricity distributor; and
  • the relevant gas transporter, metering agents or network operator.

Protecting your personal information

We follow strict security procedures to protect your personal information. This includes following certain guidelines (for example, checking your identity when you phone us).

We strongly recommend that you do not disclose your Outfox the Market login details to anyone. Please always remember to logout of your account when you have finished using My Den.

From time to time, our website may provide hypertext links to sites which are created by individuals and companies outside of Outfox the Market. We do this if the site is relevant to the topic you’re reading about. Whilst we always try to check that the content of these sites is suitable, we cannot take any responsibility for the practices of the companies who publish the sites that we link to, or the accuracy or relevance of the content on them.

Accessing your personal information

You can contact us and ask for a description of any personal information we hold about you, what we’re using it for and who has access to that personal information.

You can also ask us to delete or correct personal information we hold about you if it’s wrong.

If you do contact us, we’ll need to verify your identity and we may in some circumstances also charge a fee (up to a maximum of £10) for responding to your request.

To request personal information, please email or write to Data Protection, Outfox the Market, North Mills, Frog Island, Leicester, LE3 5DL.

Outfox the Market’s use of cookies

What are cookies?

A cookie is a piece of information stored in a small file which is sent to and from web pages. They can be used to identify that you’ve visited websites before and some will be stored on your computer by your web browser. They are anonymous, so they don’t store any personal information of any kind.

How we use cookies

We use cookies to understand how people use our website and to help us make your experience of our website better.

We use short-term cookies to recognise your PC as you move around our site and to remember any information you have entered into search boxes for next time you visit us.

Measuring web traffic

We use programs such as Google Analytics, Google Display Network, Google Analytics Demographics & Interest Reporting. They help us find out how many people visit our websites, which pages and parts are most popular, how long people spend in each area and what information people are searching for. These insights help us understand how to improve our websites.

Google Analytics uses cookies to collect non-personally identifiable information like browser type, operating system, referring site, the date and also the time of a visit.

These insights may also be used to display advertisements about Outfox the Market to our website visitors during retrospective online browsing.

Information about how you can opt out of Google's use of cookies can be found by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.


These tools may set cookies to track the performance of our advertising campaigns and allow us to tailor the advertising you might be interested in. They also help us understand what ads work best so we can more effectively promote our products and services to you.

How can you manage cookies and where can you find further information?

If you don’t want us to use cookies in your web browser, you can remove them from your computer or change your browser settings so that it either blocks cookies altogether or asks you if you’d like to accept them from some websites. You can also stop us collecting data by visiting and adjust your personal settings as per their instructions.

However, please remember some of our cookies are essential for our websites to work properly, particularly our ‘Quote & Switch’ functionality and our account management portal. The internet industry body, the Internet Advertising Bureau, has set up a website to provide information and advice on cookies, tags and behavioural advertising,you can click here to find out more about behavourial advertising. Another trusted source which gives information about how to delete and control cookies is

If you have any questions about the way we handle your personal information, please get in touch at and we’ll do our best to help you.